Branding is the process of creating a unique identity and image for a product or company in the consumer’s mind. It’s a strategy designed to help businesses differentiate themselves from their competitors and build a loyal customer base. Effective branding involves the consistent use of distinctive design, messaging, and experience across all marketing channels. This cohesive approach not only helps in attracting new customers but also in retaining existing ones by reinforcing brand recognition and trust. Ultimately, branding is about storytelling, where every element contributes to the overall narrative of the company.